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D’Ascanio hated motorcycles believing they were dirty, bulky and unreliable and gave Piaggio a design very similar to the one he had been working on for Innocenti before they had parted company after a fall out over production methods. When Piaggio first saw D’Ascanio’s design he professed: “Sembra una vespa” meaning “it resembles a wasp” and the rest as they say is history. The design was an instant success and since its first inception way back in 1946 some 16 million Vespas have been sold.



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